Vladimir Umanets (b. 1986) Notes on Yellowism

In present dialogue Umanets talks about differences of form in yellowism and expresses his general attitude towards yellowism and art. This is fragment from his private journal, written and edited by himself in London, 2-13 March 2014.

− In yellowism all works express yellow. What is the difference then if you exhibit your works as they are and if they’re covered, so the spectator cannot see it?

− In terms of meaning there is no difference. It’s stupid, and that’s why I’m interested in it. It is against the common logic to produce a visual content and then cover it. And I’m fascinated by the situation where two completely opposite ways of presenting the same work have no influence on its sense indeed. Before yellowism I didn’t believe something like this is possible. I knew that even the smallest change of form would affect the perception of an art object and will influence its meaning. Definition of yellowism has given the potential to see all art works, which for instance are presented on The Online Saatchi Art GalleryGuggenheim MuseumThe Tate Modern etc., as objects with the same purpose, meaning and expression.  All as manifestations of one, absolutely regardless their differences in form and despite the intentions of their authors. Today I see art as not art, and I extract from it invisible before values.

− One of art theoreticians in the UK has mentioned that yellowism is like a cancer on modern culture. It is not art or anti-art, it manifests lack of interpretation using artistic values and that’s it. He suggested that there is less than nothing to explore and it doesn’t worth of attention. What’s your response to this?

− I suppose if someone wants to see yellowism as something bad, he’ll see it as bad, if he wants to see it as something good, he’ll see it as good then. I find yellowism interesting. And I don’t see it as a cancer, which kills. It uses art, but only as a mirror uses reality to reflect it. It doesn’t intervene in a negative way if intervene at all. I like to compare yellowism to a child of art, whom became an adult and runs separate life. Yes, yellowism may appear to be pretty nothing − not this, not that. But it has its own rules and exists as autonomous as different disciplines or art itself exists in visual culture. And for me, working on yellowism is a really fascinating process. There is probably less than nothing to explore, but this is what attracts me so much. In my opinion yellowism also gives clearer or more complete (if you like) definition of what art is. Anyway, it’s important not to loose your sense of humour in both things, because yellowism is only yellowism and art is only art.

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© Vladimir Umanets. All rights reserved.

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4 Mar 2014 / 0 notes

attempting to decipher

The etymology of yellow is to yell or cry out. Thus, yellow is a color crying out for attention. I am understanding yellowism as a critique / crying out for attention to the homogenous mass which the contemporary art world may be considered.

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